Way up there in Interbrand's Top 100 global ranking. There's a reason. The combination of industrialized processes and sophisticated workmanship, top quality and the level of detail that characterises craft production that go into one-of-a-kind sublimely-crafted products.
Right from the start in 1913, Prada was exclusive and stylish, using skilled craftworkers using fine materials. Which was why they became “Official Supplier of the Italian Royal Household” just six years later. The little coat of arms and figure-of-eight knots next to the company logo? That's what that is.
It's grown a bit. 1,950 in-house production staff. 950 product development staff. All working with one aim in mind: keep control of quality as well as cost.
It's a brand that kept its curiosity about the world, about society and culture, interacting beyond catwalks and showrooms with different, seemingly distant worlds, finding a new way to create a natural, almost fashionless fashion. And realising that when you know what you're doing, distant isn't really that far away.
We aren't in Paris, Rome or New York. Chelmsford, in fact. But because of that, we can offer you miles of style from international brands at a sensible price, all supplied with a totally free 14-day return policy. If you don't like them, if they don't suit you, if you just changed your mind, send them back. On us. We'll even send you a label so you don't have to use your own pen. And as we're called James Bryan Opticians, if you want those perfect sunglasses with a prescription lens we've got just one thing to say.
Which pair would you like?